The commitment, enthusiasm and vision of those involved in Pembrokeshire's tourist industry have been celebrated at the 2011 Pembrokeshire Tourism Awards.
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Now in their third year, the prestigious awards - taking place as a curtain-raiser to Wales Tourism Week - attracted an array of excellent entries from every aspect of the Pembrokeshire visitor trade sector.
Eating out and day out experiences; accommodation, teamwork, marketing and sustainability were amongst aspects came under the scrutiny from independent judges for the 12 different categories.
For the first time in the three-year history of the event, Gold, Silver and Bronze accolades were introduced in recognition of the marketing opportunites created by the awards.
"We were delighted not just with the number of nominations and entries, but also the high quality of the applications," said Alison Belton, chief executive of Pembrokeshire Tourism, which now has over 570 members.
"We already know that Pembrokeshire leads from the front - as proved by the county's success in the National Tourism Awards 2010, and by our coastline being named the second best in the world by National Geographic Magazine."
And that special coastline was once again up there with the winners at Friday's awards, when the Pembrokeshire Coast National Park Authority's 'day out on the coast path' won Gold in the Best Day Out category.
One business which makes the most of Pembrokeshire's cliffs and inlets is Celtic Quest Coasteering, which scooped a Gold for its marketing, as well as Silver and Bronze in other categories.
Said owner Cleopatra Browne: "Given the strength of the competition, we were astonished to get the hat-trick. We're now keener than ever to get our teeth into the 2011 season."
The black tie awards ceremony at Kiln Park, Tenby, was supported by a number of sponsors, including the Western Telegraph which sponsored the Gold award trophies from Steve Robinson Glass, Solva.
Wales Tourism Alliance chairman Chris Osborne of Tenby and Visit Wales tourism and marketing director, Jonathan Jones, congratulated the finalists on their achievements.
Said Pembrokeshire Tourism chairman Huw Pendleton: "The night was a huge success and really set a high-level tone for Wales Tourism Week."
The Winners
FINEST PEMBROKESHIRE BREAKFAST – sponsored by Pembrokeshire County Council
Gold: Cefn-y-Dre Country House, Fishguard
Silver: Elm Grove Country House, St Florence
Bronze: Ty Rhosyn Guest House, Camrose.
BEST EATING OUT EXPERIENCE – sponsored by Upton Farm Frozen Foods
Gold: Stackpole Inn
Silver: Cwtch Restaurant, St Davids
Bronze: Griffin Inn, Dale
EXCITING NEW BUSINESS OR OWNER – sponsored by Positive IT
Gold:Pembrokeshire Paragliding
Silver: Giltar Hotel, Tenby
Bronze: Cliff House Guest House, Saundersfoot/St Lawrence Country Guest House, Gumfreston/Celtic Quest Coasteering
BEST DAY OUT - sponsored by Folly Farm
Gold: A day out on the coast path, Pembrokeshire Coast National Park Authority.
Silver: Celtic Quest Coasteering
Bronze: Heatherton World of Activities.
BEST HOLIDAY PARK – sponsored by Workways
Gold: Trellyn Woodland Camping, Abercastle
Silver: Windmill Hill Caravan Park, nr. Pembroke
Bronze: North Lodge Eco Holidays nr. Boncath
BEST SERVICED ACCOMMODATION – sponsored by Celtic Wines
Gold: Priskilly Forest Country House, Fishguard.
Silver: Elm Grove Country House, St Florence/St Lawrence Country Guest House, Gumfreston
Bronze: Trefloyne Manor
BEST EVENT – sponsored by Radio Pembrokeshire
Gold: Narberth Food Festival
Silver: Really Wild Festival
Bronze: Tenby Blues Festival?Planed, for Preseli Walking Festival
BEST MARKETING – sponsored by Pear Media
Gold: Celtic Quest Coasteering
Silver: Folly Farm/Godremamog Mill, Boncath
Bronze: Pembrokeshire Fish Week
BEST SUSTAINABLE TOURISM BUSINESS – sponsored by Local Investment Fund
Gold: Asheston Eco Barns, Penycwm
Silver: TYF, St Davids
Bronze: North Lodge Eco Holidays, Boncath
BEST NON SERVICED ACCOMMODATION – sponsored by Lowless Commercial
Gold: Clydey Cottages, Boncath
Silver: Godremamog Mill, Boncath
Bronze: Croft Farm and Celtic Cottages, near Cardigan/Preseli Farm Cottages
BEST SUPPLIER - sponsored by Chevron
Gold: Writemedia, Penycwm
Silver:Apex Cleaning Services, Narberth
Bronze: Pear Distribution
BEST TEAM – sponsored by NMHR and Landsker Business Centre
Gold: Trefloyne Manor
Silver: Ivybridge Spa, Goodwick
Bronze: Barbucci, Tenby/Neyland Yacht Haven Marina