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Meet the Team  

Picture of 1. PT Staff - Liz Williams
1. PT Staff - Liz Williams
Project Executive
Email: liz@holiday-pembrokeshire.co.uk
Tel: 07899 803337
What I do at Pembrokeshire Tourism
We are very much a team at Pembrokeshire Tourism so after discussing our members wants and needs and the themes of events to be held.....then 'I am the glue' so the team say that puts all the parts together to put on great events & training for our members.
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Being born & bred in Pembrokeshire I am very proud of the beautiful county that I live & work in.  I feel it is a privilege to be part of the support to the tourism industry which is so very important to the economy of our county.


Picture of 2. PT Staff - Dennis O'Connor
2. PT Staff - Dennis O'Connor
Tourism Liaison Manager
Email: dennis@holiday-pembrokeshire.co.uk
Tel: 07818038200
What I do at Pembrokeshire Tourism
As Tourism Liaison Manager my main focus is to work closely with and actively look after the interests of tourism business’ and associated suppliers throughout the county.

Recruitment of new members forms part of my varied role within the organisation along with the provision of advice and support to members through regular communication.

We keep members informed of events and training through email marketing and direct mailshots.
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Born in South Pembrokeshire, much of my working life has been spent in the Mid / North Pembs, Carmarthen and Llanelli. Previously I've held several managerial positions across various sectors.

In addition to my role at Pembrokeshire Tourism I'm also the National Coordinator of the Coastguard SOS Group, Chairman of Patch Charity (Pembrokeshire Action to Combat Hardship) and I am a member of the Pembroke & District Male Voice Choir. 

My move to Pembrokeshire Tourism in August 2013 came at a time of exciting change and development for the organisation and I am genuinely delighted to be part of a dynamic team which considers its members business' as a priority.

Picture of 3. PT Staff - Carol Bernard
3. PT Staff - Carol Bernard
Finance Officer
Email: info@holiday-pembrokeshire.co.uk
Tel: 01646 622228
What I do at Pembrokeshire Tourism
My main responsibilities as Finance Officer are to process new memberships and membership renewals, together with all aspects of the day to day management of finances for the organisation.
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I have lived in Pembrokeshire for over 40 years, my family having relocated back to my mother’s maternal roots in the 1970’s.  I was educated in the county and my very first employment was in tourism, as a hotel receptionist in the city of St. David’s.

I relish the job in hand, whilst enjoying working closely within the motivated team here at Pembrokeshire Tourism. It is great to be working with others who share my genuine enthusiasm for this beautiful part of the world that we are all privileged to live and work in.


Picture of PT Director - Charles Davies
PT Director - Charles Davies
Pembrokeshire Tourism Director - General
Email: info@heatherton.co.uk
Tel: 01646 652000
What I do at Pembrokeshire Tourism
I have been a committed member on the board from almost the beginning and have seen all of the changes and improvements through every CEO. I share my knowledge of almost 25 years within the tourism industry with the board and its members of staff who run our successful membership organisation. I also represent Pembrokeshire Tourism on the Regional Tourism Partnership.
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I decided almost 25 years ago that I wanted a career in Tourism and set up Heatherton Sports Park with my family, which opened on Valentine’s Day in 1992. I have been the Managing Director of Heatherton since its opening and have witnessed all of its high and low points. Heatherton is now one of the largest and top attractions in Wales, offering 30 attractions all at one site.

Outside of work I married Penny, who is Heatherton’s Company Secretary and have 3 boys aged from 17 to 22. My main hobbies are sport, I ref in the Pembrokeshire Football League, I play football, Golf, bowls and enjoy supporting my boys play football and rugby. I am a keen supporter of Arsenal and Swansea and regularly go off to support them on their league and European ventures.


Picture of PT Director - Chris Osborne
PT Director - Chris Osborne
Pembrokeshire Tourism Director - General
Email: chris@wta.org.uk
Tel: 01834 842886
What I do at Pembrokeshire Tourism
I am probably the ‘elder statesman’ of PT’s Board, having dreamt up & then started the organisation with the late John Lloyd some 15-ish years ago. Back then its mission was to unite the 8+ separate tourism organisations in Pembrokeshire into one organisation which Pembrokeshire County Council had no choice but to heed & subsequently consult. Now, it additionally represents its members in political & Political circles, ensuring the tourism industry in Pembrokeshire achieves the maximum influence, financial support, information supply & opportunities to train & develop. I believe the mission is sound, yet the battle continues to prove demanding of commitment, resource &, especially, patience.
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I returned to Tenby 22 years ago to take over the family’s hotel (Fourcroft), which I run with my long suffering wife, Kath. I do some other stuff, too. Tourism Training for Wales - Best Practice Mentor; Wales Tourism Alliance – Chair; Wales Digital Tourism Programme – Chair, Steering Group;Tenby Blues Festival – Director; Tenby Development trust – Director; Big Ideas Wales – Mentor; Tenby Sea Swimming Association (Annual Charity Boxing Day Swim and Caldey Swim) – Chair

Picture of PT Director - Cleopatra Browne
PT Director - Cleopatra Browne
Pembrokeshire Tourism Director - Activities Sector
Email: info@celticquestcoasteering.com
Tel: 01348881530
What I do at Pembrokeshire Tourism
As a member of the Board of Directors, I share my marketing skills, sector knowledge and enthusiasm for both the work of Pembrokeshire Tourism, and the county as a whole.
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Business owner & Coasteering Guide, I thrive on adventurous Marketing & Commerce!
Having worked in the outdoor industry since leaving college (many moons ago), I saw the opportunity to set up a activity company specialising in tailoring water based adventures to suit all.
My adventure into running my own enterprise has given me many contacts in the tourism & business sector as a whole. I particularly enjoy the marketing aspect, taking on the challenges of epic marketing strategies & stunts with very little budget!
I mentor a number of business owners and can often be heard speaking at seminars and training events about marketing, business, social media and other fantastic subjects!
Celtic Quest Coasteering Ltd was set up in November 2008.  Our aim is to make Coasteering accessible to ALL over the age of 8, from children to their adventurous grandparents.
2014... Launched a new brand extending our activity offering... Board Games Surfing Ltd. Surfing & Stand up Paddle Boarding lessons and adventures along the Pembrokeshire coast.
Picture of PT Director - Jane Rees-Baynes
PT Director - Jane Rees-Baynes
Pembrokeshire Tourism Director - Chairperson & Self Catering
Email: enquiries@elmgrovecountryhouse.co.uk
Tel: 01834 871255
What I do at Pembrokeshire Tourism
I am currently the Chair of the Pembrokeshire Tourism Board of Directors and also hold responsibility for the self-catering sector. We (Elm Grove Country House) have been members of Pembrokeshire Tourism for 6 years, and I have been a director for 18 months. I feel extremely proud to be the Chair. I’m very passionate about promoting tourism in Pembrokeshire, it’s one of the most important business sectors for the county and for the many thousands who are employed within it. Having grown up in the industry, and as a B&B owner myself, I have first hand experience of the challenges that are faced by tourism related businesses, big and small. I hope to use this experience along with feedback from our directors and members to support Maudie and the team at Pembrokeshire Tourism to provide an invaluable service to members – concentrating on what matters to businesses in the sector and providing assistance where it is needed. Whether this be by attending meetings with the council and other tourism bodies or simply by being on the other end of the phone.
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I run Elm Grove Country House with my husband Alan. It’s been in my family for 3 generations (nearly 60 years) and we’ve been at the helm for 7 years. When we’re not running the business I like to travel, horse ride (though not as frequently as i should) and dine out.


Picture of PT Director - Julia Horton-Powdrill
PT Director - Julia Horton-Powdrill
Pembrokeshire Tourism Director - Events
Email: Julia@reallywildfestival.co.uk
Tel: 01437 721035
What I do at Pembrokeshire Tourism
I have been a member of Pembrokeshire Tourism for about 10 years and a Board Member for 7 years. I use my experience from my past and present involvement in tourism to support Pembrokeshire Tourism in any way I can.
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Born and educated in Wales, I have been involved in Tourism for 20 years plus, initially in Monmouthshire and continuing in Pembrokeshire when I moved here permanently in 2003. I ran a Country House Accommodation business and was a member of the Brecon Beacons National Park Authority, National Trust Wales Committee and Heritage Lottery Fund Wales all of which were involved in Tourism on a large scale. I founded the Really Wild Festival in St Davids in 2004 and watched it grow to be the popular and whacky event it is today! I also have a holiday cottage in St Davids and run my own business called Wild about Pembrokeshire, running foraging courses and walks on the seashore and in the countryside. I am involved with all sorts of activities, love living in Pembrokeshire and promote it as much as possible.


Picture of PT Director - Tim Brace
PT Director - Tim Brace
Pembrokeshire Tourism Director - General
Email: timb@fmb.co.uk
Tel: 01834 849273
What I do at Pembrokeshire Tourism
I am the founder chairman of Pembrokeshire Tourism, having worked closely with Chris Osborne in setting up the organisation 13 years ago to act as one voice in the county for the industry, merging all the individual tourist associations in the group in existence at that time.

My second period as Chairman has just completed in January 2014, and am now in the role of immediate past chairman supporting the present chair, Jane Reese-Baynes, the Chief Exec., Maudie Hughes, and our present office team.

One of my many battles is to keep working on persuading Government and local councillors of the value of tourism and this will be a challenge throughout my career in tourism.
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I started work as a 17 year old, just over 30 years ago, for what was then Frank B. Mason & Co., now FBM.  Some 20 years ago I purchased FBM with my current business partner, Dominic Subbiani.   FBM has a number of different brands:  FBM Holidays – self catering letting agency renting 300 properties throughout the county; FBM the Estate Agent – 5 estate agency offices located in Tenby, Narberth, Haverfordwest, Pembroke and Milford Haven; FBM Residential Lettings – operating from our Pembroke office, with a comprehensive portfolio of letting properties throughout the county; South Wales franchise for Auction House; South Wales franchise for Fine & Country.

Saundersfoot born and bred, I am privileged to live, work and play in the county of Pembrokeshire.   Married to Katherine, I have four children - Vicki, Rebecca, Alex and Jim, and live in the village of Cosheston,  in easy access to the fantastic beaches and coastline of the county.  I am passionate about cycling and am one of the ‘guys in lycra’ you see cycling around the back roads of Pembrokeshire.

I am a Member of the National Association of Estate Agents and Member of the Association or Residential Letting Agents.