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Meet the Team  

Picture of 1. PT Staff - Liz Williams
1. PT Staff - Liz Williams
Project Executive
Email: liz@holiday-pembrokeshire.co.uk
Tel: 07899 803337
What I do at Pembrokeshire Tourism
We are very much a team at Pembrokeshire Tourism so after discussing our members wants and needs and the themes of events to be held.....then 'I am the glue' so the team say that puts all the parts together to put on great events & training for our members.
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Being born & bred in Pembrokeshire I am very proud of the beautiful county that I live & work in.  I feel it is a privilege to be part of the support to the tourism industry which is so very important to the economy of our county.


Picture of 2. PT Staff - Dennis O'Connor
2. PT Staff - Dennis O'Connor
Tourism Liaison Manager
Email: dennis@holiday-pembrokeshire.co.uk
Tel: 07818038200
What I do at Pembrokeshire Tourism
As Tourism Liaison Manager my main focus is to work closely with and actively look after the interests of tourism business’ and associated suppliers throughout the county.

Recruitment of new members forms part of my varied role within the organisation along with the provision of advice and support to members through regular communication.

We keep members informed of events and training through email marketing and direct mailshots.
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Born in South Pembrokeshire, much of my working life has been spent in the Mid / North Pembs, Carmarthen and Llanelli. Previously I've held several managerial positions across various sectors.

In addition to my role at Pembrokeshire Tourism I'm also the National Coordinator of the Coastguard SOS Group, Chairman of Patch Charity (Pembrokeshire Action to Combat Hardship) and I am a member of the Pembroke & District Male Voice Choir. 

My move to Pembrokeshire Tourism in August 2013 came at a time of exciting change and development for the organisation and I am genuinely delighted to be part of a dynamic team which considers its members business' as a priority.

Picture of 3. PT Staff - Carol Bernard
3. PT Staff - Carol Bernard
Finance Officer
Email: info@holiday-pembrokeshire.co.uk
Tel: 01646 622228
What I do at Pembrokeshire Tourism
My main responsibilities as Finance Officer are to process new memberships and membership renewals, together with all aspects of the day to day management of finances for the organisation.
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I have lived in Pembrokeshire for over 40 years, my family having relocated back to my mother’s maternal roots in the 1970’s.  I was educated in the county and my very first employment was in tourism, as a hotel receptionist in the city of St. David’s.

I relish the job in hand, whilst enjoying working closely within the motivated team here at Pembrokeshire Tourism. It is great to be working with others who share my genuine enthusiasm for this beautiful part of the world that we are all privileged to live and work in.


Picture of PT Director - Charles Davies
PT Director - Charles Davies
Pembrokeshire Tourism Director - General
Email: info@heatherton.co.uk
Tel: 01646 652000
What I do at Pembrokeshire Tourism
I have been a committed member on the board from almost the beginning and have seen all of the changes and improvements through every CEO. I share my knowledge of almost 25 years within the tourism industry with the board and its members of staff who run our successful membership organisation. I also represent Pembrokeshire Tourism on the Regional Tourism Partnership.
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I decided almost 25 years ago that I wanted a career in Tourism and set up Heatherton Sports Park with my family, which opened on Valentine’s Day in 1992. I have been the Managing Director of Heatherton since its opening and have witnessed all of its high and low points. Heatherton is now one of the largest and top attractions in Wales, offering 30 attractions all at one site.

Outside of work I married Penny, who is Heatherton’s Company Secretary and have 3 boys aged from 17 to 22. My main hobbies are sport, I ref in the Pembrokeshire Football League, I play football, Golf, bowls and enjoy supporting my boys play football and rugby. I am a keen supporter of Arsenal and Swansea and regularly go off to support them on their league and European ventures.


Picture of PT Director - James Parkin
PT Director - James Parkin
Pembrokeshire Tourism Director - General
Email: semajnikrap@hotmail.com
Tel: 07583 088344
What I do at Pembrokeshire Tourism
More about me

I see my role as ensuring that Pembrokeshire Tourism (PT) continues to be financially sustainable whilst meeting the needs of tourism businesses throughout Pembrokeshire for years to come. I was previously the Chairman of the Destination Pembrokeshire Partnership (DPP) and have worked tirelessly with Pembrokeshire County Council (PCC) and the wider trade to bring greater recognition to the pivotal role that tourism plays in sustaining the local economy. In addition, I have ‘lobbied’ for more industry involvement in the way that tourism services are managed and delivered locally. I also sit on a range of other local bodies in Pembrokeshire - more details can be found here: https://www.linkedin.com/in/parkinjames/

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I’m originally from Sheffield but I moved to Wales in 1999 before moving to Pembrokeshire in 2009 to work as a Director at Pembrokeshire Coast National Park Authority (PCNPA). I have previously worked in a number of different roles in Wales including national roles with Sport Wales and Natural Resources Wales and my passion in life is for unlocking the potential of green-spaces to support people’s quality of life and well-being goals. I live close to Tenby with my super talented fiancée, Marie Edwards, and I spend my weekends and holidays enjoying the spectacular coastline of Pembrokeshire with my three daughters.

Picture of PT Director - Jane Rees-Baynes
PT Director - Jane Rees-Baynes
Pembrokeshire Tourism Director - Chairperson & Self Catering
Email: enquiries@elmgrovecountryhouse.co.uk
Tel: 01834 871255
What I do at Pembrokeshire Tourism
I am currently the Chair of the Pembrokeshire Tourism Board of Directors and also hold responsibility for the self-catering sector. We (Elm Grove Country House) have been members of Pembrokeshire Tourism for 6 years, and I have been a director for 18 months. I feel extremely proud to be the Chair. I’m very passionate about promoting tourism in Pembrokeshire, it’s one of the most important business sectors for the county and for the many thousands who are employed within it. Having grown up in the industry, and as a B&B owner myself, I have first hand experience of the challenges that are faced by tourism related businesses, big and small. I hope to use this experience along with feedback from our directors and members to support Maudie and the team at Pembrokeshire Tourism to provide an invaluable service to members – concentrating on what matters to businesses in the sector and providing assistance where it is needed. Whether this be by attending meetings with the council and other tourism bodies or simply by being on the other end of the phone.
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I run Elm Grove Country House with my husband Alan. It’s been in my family for 3 generations (nearly 60 years) and we’ve been at the helm for 7 years. When we’re not running the business I like to travel, horse ride (though not as frequently as i should) and dine out.


Picture of PT Director - Julia Horton-Powdrill
PT Director - Julia Horton-Powdrill
Pembrokeshire Tourism Director - Events
Email: Julia@reallywildfestival.co.uk
Tel: 01437 721035
What I do at Pembrokeshire Tourism
I have been a member of Pembrokeshire Tourism for about 10 years and a Board Member for 7 years. I use my experience from my past and present involvement in tourism to support Pembrokeshire Tourism in any way I can.
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Born and educated in Wales, I have been involved in Tourism for 20 years plus, initially in Monmouthshire and continuing in Pembrokeshire when I moved here permanently in 2003. I ran a Country House Accommodation business and was a member of the Brecon Beacons National Park Authority, National Trust Wales Committee and Heritage Lottery Fund Wales all of which were involved in Tourism on a large scale. I founded the Really Wild Festival in St Davids in 2004 and watched it grow to be the popular and whacky event it is today! I also have a holiday cottage in St Davids and run my own business called Wild about Pembrokeshire, running foraging courses and walks on the seashore and in the countryside. I am involved with all sorts of activities, love living in Pembrokeshire and promote it as much as possible.


Picture of PT Director - Tim Brace
PT Director - Tim Brace
Pembrokeshire Tourism Director - General
Email: timb@fmb.co.uk
Tel: 01834 849273
What I do at Pembrokeshire Tourism
I am the founder chairman of Pembrokeshire Tourism, having worked closely with Chris Osborne in setting up the organisation 13 years ago to act as one voice in the county for the industry, merging all the individual tourist associations in the group in existence at that time.

My second period as Chairman has just completed in January 2014, and am now in the role of immediate past chairman supporting the present chair, Jane Reese-Baynes, the Chief Exec., Maudie Hughes, and our present office team.

One of my many battles is to keep working on persuading Government and local councillors of the value of tourism and this will be a challenge throughout my career in tourism.
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I started work as a 17 year old, just over 30 years ago, for what was then Frank B. Mason & Co., now FBM.  Some 20 years ago I purchased FBM with my current business partner, Dominic Subbiani.   FBM has a number of different brands:  FBM Holidays – self catering letting agency renting 300 properties throughout the county; FBM the Estate Agent – 5 estate agency offices located in Tenby, Narberth, Haverfordwest, Pembroke and Milford Haven; FBM Residential Lettings – operating from our Pembroke office, with a comprehensive portfolio of letting properties throughout the county; South Wales franchise for Auction House; South Wales franchise for Fine & Country.

Saundersfoot born and bred, I am privileged to live, work and play in the county of Pembrokeshire.   Married to Katherine, I have four children - Vicki, Rebecca, Alex and Jim, and live in the village of Cosheston,  in easy access to the fantastic beaches and coastline of the county.  I am passionate about cycling and am one of the ‘guys in lycra’ you see cycling around the back roads of Pembrokeshire.

I am a Member of the National Association of Estate Agents and Member of the Association or Residential Letting Agents.