Regions
Help to organise four regional events to publicise the week.
• The Minister for Heritage is visiting Greenwood Forest in north Wales on the Friday, March 20 and we are in discussions for this to be the national launch event as well as the north Wales event.
• We want to back this up with three other regional events in the west, mid and south east of Wales and will be speaking to you through our regional WTA Executive members and other representatives that deal with WTA at a national level to help you where we can to achieve these goals.

On Your Doorstep
• As in 2007 and 2008, WTA is calling on your good efforts to set up one-to-one meetings with the politicians in your area- feel free to invite them to your businesses, restaurants, hotels, attractions- anywhere where they will experience the day-to-day industry in action and understand how you work and impact on the local economy;
• Raise the issues that matter to you and your local colleagues;
• Consider the press; it often works better for coverage if, as a local business, you contact your local media outlet directly as they feel a degree of obligation and ownership for the local businesses that exist in their area. However, if you want some help get in touch with WTA on Cardiff 02920 493685 and we'll see what we can do to help.


Publicise, Publicise, Publicise.
Remember- your efforts to set up a successful event must maximise the benefits to your business.

Boost your Business
Each WTW event is an opportunity to boost your business- or group of businesses- by putting yourself in the public spotlight and reminding politicians, fellow businesses and the public, of the wide range of high quality product available in Wales.
1. So register your WTW event with the WTA- e-mail info@wta.org.uk- and with the BTW website. Go to
2. http://www.britishtourismweek.com/
3. Click on 'Submit your event on line'.
It's free advertising and a natural media research tool. For just five minutes' effort and your business is visible to the rest of Britain.

Contact all of your local media; make your event a "diary" event for the paper or broadcaster and then supply them with information in the form of a press release. Will they attend? See if you can arrange to e-mail them pictures of the event if they are unable to turn up.

Raise The Key Issues

Get across how important tourism is to your local economy; talk about your employees or your ambitions for the business; your ideas for growth and for extending your offer. Demonstrate how the current financial climate is affecting your business and how and where government whether local or national can help. Show how you work with other
.
businesses- talk about your suppliers, any offers you run in conjunction with other local tourist businesses or attractions, your links with local retailers.

Build Contacts

And, most importantly, think of how you can build on the event. You have made great efforts to make a strong political contact, or to reinforce a contact that has been made in recent years and so consider how you can continue that relationship during the year.

Keep the media contact going- they may want to talk to your about business conditions or other tourism related issues..

Second AA Rosette for Morgan's Restaurant St Davids

After a recent visit from the AA Restaurant Inspector Morgan's restaurant in St David's has been awarded a second AA rosette for culinary excellence along with a special award for using and promoting regional produce. To have two rosettes Morgan's had to be considered as one of the best local restaurants showing obvious attention to the quality and selection of ingredients. Only ten percent of restaurants selected for the 2009 AA Restaurant Guide achieve a higher award. Morgan's is now the only Pembrokeshire restaurant to be recommended by both the Good Food Guide and the AA.
On receiving the award Morgan's chef proprietor Tara Pitman said "This award is a major achievement for a small restaurant so far from the big cities. It not only recognises what we provide in terms of meals in the restaurant, but the effort put in by our small team of staff to consistently maintain standards. Also, was it not for the quality of all our local suppliers and growers then we would not have the excellent ingredients that have been acknowledged by this award."

Morgan's also uses its website www.morgans-restaurant.co.uk to promote local producers and suppliers and other tourism businesses in the hope that more business can be generated for the whole area.
Asked about the effects that the current downturn is likely to have on tourism in Pembrokeshire, Tara said "We're definitely entering difficult times, but people will still need treats and trips out, and they are going to be to looking for quality, so it is important to retain quality whilst offering extra value"

Tuesday 18th November - 6:30 pm

Marketing is the life blood of every business. Yet how much of your marketing budget is wasted just because no one ever explained to you the principles that top marketers use?

These principles have been used by the likes of Jay Abraham, John Carlton, Ray Edwards and numerous behind the scenes marketing experts to create £millions in sales for their clients. Now you can use the very same principles in your business by attending this short seminar where Eric Sutherland will explain these principles to you. Eric helps local businesses grow their sales by helping them to apply these principles. One client went from a monthly turnover of £60,000 to £800,000 in just 12 months by following his advice. How would you like to know what they know? More Information >>