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About Pembrokeshire Tourism

At Pembrokeshire Tourism our primary goal is to help your business grow.

Tourism affects every type of business either directly or indirectly in Pembrokeshire. Our county’s economy benefits from an injection of around £585 million per year from tourism and supports around 16,000 FTE jobs annually.

As a membership organisation we are proud to have worked with and supported the tourism industry Pembrokeshire for the last 16 years and have built trade relationships based upon trust and expertise. We’re here to support, advise, campaign and speak for the Pembrokeshire tourism industry as a whole, locally, regionally and nationally.

We have over around 400 members throughout the county ranging from accommodation providers, visitor attractions and shops / service suppliers. Our membership is open to anyone directly in or providing services to the tourism industry.

The pride we have for our County is shared by all that live and work here and for us at Pembrokeshire Tourism it is extremely satisfying to work closely with many tourism businesses who do so much to provide everlasting memories for thousands of visitors who holiday here each year.

The team and board of Directors are firmly focused on growing the wide range of support services and benefits available to our members along with destination marketing support. We continue to work with our Destination Pembrokeshire Partners (DPP) for the benefit of the county's vital tourism sector along with our partners at Carmarthenshire and Swansea Bay Tourism Associations on a range of initiatives which benefit memebrs regionally. 

Pembrokeshire Tourism have a number of key events planned for 2018/19 and some details have already been circulated to members. Information on several more exciting events will be announced shortly.

Our Aims

uTo remain the champion of the tourism industry in Pembrokeshire.
uTo develop new markets and maximise sustainable economic growth.
uTo work with marketing partners, provide member benefits and trade engagement.

The future of tourism in Pembrokeshire is where it should be - in the hands of the industry and we all have a great opportunity now to not only shape the future but also ensure that Pembrokeshire develops and strengthens its reputation as the premier coastal destination in Wales.

Pembrokeshire Tourism Team

Liz Williams – Projects & Office Manager

Dennis O’Connor – Tourism Liaison Manager

Carol Bernard – Finance Officer

Call us on 01646 622228, email

or pop in to see us at; Suite 4, Llanion Cove Offices, Cleddau Reach, Pembroke Dock, SA72 6UJ.