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The Pembrokeshire Tourism Blog

Tourism in the National Park

Dennis O'Connor - Thursday, April 04, 2019


Tourism in the National Park.

Recognised as being the only coastal National Park in the UK with a coastline voted second only to that of New Zealand by National Geographic Magazine, it’s included in a Conde Nast Traveller list of the five best National Parks on the planet and was crowned Holiday Destination of the year 2018 by BBC Countryfile Magazine. Pembrokeshire’s stunning 186 mile coastline is a haven for walkers and last year it boasted a total of 56 Coast Awards including 11 Blue Flag beaches.

It’s a destination of choice for thousands of visitors each year who want to explore the unspoilt beauty of the coast and countryside of this very special part of Wales. Its status of being the UK’s only Coastal National Park protects the landscape from over-development in key areas which not only means our coastline and landscape remains unspoilt for residents and visitors to enjoy but also the natural environment is protected for future generations to come.  

Tourism is worth circa £585m to the Pembrokeshire economy and whilst not every visitor specifically comes to the area for the coastline it’s nevertheless the significant contributing factor which keeps the vibrant tourism economy buoyant.

With world renowned beaches it’s difficult for journalists to ignore the beauty of Pembrokeshire and images are shared across the world for people to enjoy and we have a tourism industry ready and able to meet the demands of the modern traveller. For those who want to discover a full on experience of the Pembrokeshire Coast National Park there’s an opportunity to a wide range of water based activities around the coastline such as Coasteering, Kayaking, Paddle Boarding and Wild Swimming to name just a few. The waterway provides a wonderful playground for messing around in boats and there are fantastic marinas at Milford Haven and Neyland for those who want berths. The plethora of harbours in the North and South of the county are also a sanctuary for boaters who can then enjoy excellent land based hospitality nearby.

Rock climbing under the watchful eye of specialist companies is a great way for people to get a birds eye view of the stunning coastline and for those who want a different sort of action there’s companies offering diving and fishing trips off the Pembrokeshire coast.

Many of Pembrokeshire’s family attractions are inland but still within the National Park boundary which helps to ensure displacement of visitors. This relieves pressure on key areas of the coast at peak times and provides visitors with a wonderful opportunity to explore different areas of the county. It’s also sometimes easy to forget that the dominant Preseli Hills are within the Pembrokeshire Coast National Park and for those travellers who want to explore the landscape the hills are a wonderful place to visit for an opportunity to connect with nature.

Having the status of being a National Park has many positive effects on the area. The landscape is carefully managed by Pembrokeshire Coast National Park Authority and by the county’s farming community. The success of how they manage the land is evident for everyone to see. The coast and countryside landscape is cared for in a sustainable way which benefits the environment, livestock, other animals and of course the general health of residents. Quality award winning food and drink products from Pembrokeshire are on sale throughout the UK and beyond and it’s no by accident that many of these products come from within the National Park.

Pembrokeshire’s tourism industry benefits from the National Park status but also plays a significant role in it’s success. Its ambassadors are the accommodation providers who signpost to their guests on a daily basis. Their role is every bit as important as the marketing of Pembrokeshire to visitors. This is a combined effort and the digital age ensures that the attractiveness of Pembrokeshire is constantly highlighted to visitors of all ages who want different types of holiday experience.

Pembrokeshire Coast National Park


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